The best move you’ll ever make!
VG Removals was established in 1978 by two brothers Vito and Giovanni Lala. Over the past three decades they have grown to be the most trusted residential and commercial removal company in South Yorkshire and are proud to have completed thousands of successful moves.
They came to us with a set of clear objectives:
- Logo was looking tired; Fix it.
- Not sure how to best communicate with their customers; New tone of voice required.
- Old website looked like it had been built in 1992; Clean slate.
- Basic social media content or presence; Develop from scratch.
- They had literally dropped off the radar when it came to online search. Aim for Google page one!
Over the following ten weeks we delivered on everything:
- Name: Stick with the VG Removals name. Too well established to change.
- Domains: Secure the definitive (vgremovals.com) domain name and corresponding social media accounts (all @vgremovals reserved).
- Brand: Created a brand new simple yet powerful logo.
- Tag line: We wrote a scorcher: The best move you’ll ever make!
- Colour palette: We revitalised their existing colour scheme and introduced a dominant accent colour (orange).
- Typography: We paired a clean sans serif (Roboto) with a secondary script (Lobster).
- Branding guidelines: We delivered in an easy-to-follow set of rules for everyone to follow.
- Copywriting: Top quality engaging copy across the board.
- SEO: We carefully examined the marketplace, signposted the existing links they had with Google and wrote a comprehensive strategy.
- Collateral: We produced of all the required collateral which included illustrations and graphics.
- Apparel: We kitted the removal teams out with new embodied uniforms which they all now wear with pride.
- Technology: Implementation of server, platform, and security.
- UX: Design of page layout, navigation and intuitive conditional forms for the website (including a first-of-its-kind live quotation calculator).
- Website: Design and built of fully responsive website that looks so good you want to lick the screen.
- Comms: Provided a memorable freephone telephone, email and live chat service from the website.
- Data Capture: Designed and build of forms to collect data from potential and existing customers.
- Hosting: Provision of the perfect hosting solution.
- CMS: Self-management of the site via a back-end CMS.
- Video: Created a ‘start-to-finish’ documentary style look at a typical removal which has received tons of positive feedback.
- Photography: Provided quality images for ongoing use across all marketing platforms.
- Content: Provided templates and posts for Facebook, Twitter, Instagram and Google My Business accounts.
- Blog: Built and populated a ‘removals blog’ with high quality engaging content.
- Campaign: A comprehensive advertising campaign that delivered on absolutely everything!
Well they are in and the client is thrilled:
- 900% increase in inbound enquiries.
- Google page 1 (all of the time).
- Google rank 1 (95% of the time).
- Massive up-turn in social media engagement.
- 15,000 video views on Facebook in first week.
- Thousands of new followers and likes on multiple platforms.
- Old client re-engagement.
- Competition left scratching their heads.
- Value for money (project paid for itself within a month).
“Turned our company around… can only say one word about these guys AWESOME.. the end! Get them!”
Examples of content created